I have not been to a McDonald's in years, so this is probably old news to some. McDonald's introduced nutrition icons back in 2005 (approx) to place on their packaging. They faced the challenge of being a global company and needing a consistant design. Here is a link to the case study discussing the objectives and development process of these icons . I will finish the article before I say anymore about this. Enjoy!
I have only been able to find this case study at this one source. It is a blog so scroll down and you will see the post with a pdflink there.
http://images.google.com/imgres?imgurl=http://people.w3.org/rishida/blog/images/nutrition-icons.gif&imgrefurl=http://rishida.net/blog/%3Fcat%3D3&h=35&w=188&sz=4&hl=en&start=16&um=1&tbnid=mFTXCyp-JBFAMM:&tbnh=19&tbnw=102&prev=/images%3Fq%3Dmcdonalds%2Bnutrition%2Bicons%26svnum%3D10%26um%3D1%26hl%3Den%26client%3Dsafari%26rls%3Den%26sa%3DN
4 comments:
those are some intesting icons..i can't really tell what those are until i saw the chart though..interesting..
those are confusing little icons. i've only ate at a mcdonald once in my life...and the wait was long. so no more of that.
what? Once in your life??? no wonder you're skinny. haha
Sarah: hey, that's not the topic here...lol
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