Thursday, January 17, 2008

Fondness For Futura

When taking typography last semester I had such a fondness for the Futura font. I just now realized why.
















The majority of Barbara Kruger's most known work is all in Futura. Further more, promptly after this discovery I read an article by Sarah Boxer at the New York Times website which said this :

"Then there's Futura Bold Italic, which the artist Barbara Kruger made famous with her starkly graphic works like "Untitled (I Shop Therefore I Am)." Since the 1970's it has been linked with Kruger's feminist, anti-consumerist message. No one quite wants to get rid of it, but there is an advisory out for users: Know where your fonts have been."

Makes me really realize I have so much more to learn to even understand and know the basics about different fonts.

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