Mindset Media released a report profiling the personality of the average Mac user. Here are the reported traits: high-openness, low-dogmatism, low-modesty, high-superiority, and high-perfectionism. Of course some are reporting the Mac users as having super egos and others are seeing the Mac user as a brighter future. No mystery as to which side the marketing department will take. My thought is that creative people are needing more expensive and more technology, so they are becoming recognized in the market place as a viable market. Now their personality has found a home in a technology and visa-versa. I cannot find the full report but here is a link to its mention:
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/01-16-2008/0004737667
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2 comments:
That's funny. "They are receptive to their own inner
feelings and may feel both happiness and unhappiness more intensely than
others." It sounds like creative people. (ha!) So... wonder if they did a study on Non-Mac people. Have something to compare it to.
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