I am well past satiated on Apple news, as I am sure so is everyone else, but one more cannot hurt!
From Duke University at: http://www.fuqua.duke.edu/news/thinkdifferent-0308.html
Apple Really Does Make You "Think Different"
March 18 , 2008 | DURHAM, N.C. –- Whether you are a Mac person or a PC person, even the briefest exposure to the Apple logo may make you behave more creatively, according to recent research from Duke University’s Fuqua School of Business and the University of Waterloo, Canada.
In work to be published in the April issue of the Journal of Consumer Research, Professors Gavan Fitzsimons and Tanya Chartrand of Duke, and Gráinne Fitzsimons of Waterloo, found that even the briefest exposure to well-known brands can cause people to behave in ways that mirror those brands’ traits.
“Each of us is exposed to thousands of brand images every day, most of which are not related to paid advertising,” said Gavan Fitzsimons. “We assume that incidental brand exposures do not affect us, but our work demonstrates that even fleeting glimpses of logos can affect us quite dramatically.”
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3 comments:
So people flashed the disney logo were more honest with their designs... is that a guilt thing or a purity thing? Or something... Creative uses for a brick.
I'm thinking they'll try to make a case for anything nowadays. But it's interesting nonetheless. I wonder what other underlying factors were involved.
I'm still remembering your example:
"Little Mermaid, Little Mermaid?"
"All right, now spill it!"
It is amazing how much is being studied and so many contradictions have been "proven". Sometimes I feel more disillusioned with these studies and other times they let me know nothing is as we believe it is. We will try to explain everything, I am just glad to know that we still do not have the answers.
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